NetEnt is a Swedish digital entertainment company, specializing in the development and supply of premium online casino software. Since its inception in 1996, it has created gaming content for some of the largest gambling operators in the world, which offer its games on their browser-based and mobile platforms. Recognized as one of the most successful companies in this industry, NetEnt is also listed on the Nordic Growth Market and the Stockholm Stock Exchange.
The software provider has an impressive portfolio of games that include video slots, virtual and live traditional casino games such as poker and blackjack, and progressive jackpot games. NetEnt is also behind several video poker variations that immediately stand out with their high-quality graphics, classic layout, and smooth gameplay.
Company History and Overview
1Origins in Land-Based Casino Gambling
NetEnt was established as Net Entertainment in 1996 in Sweden but the origins of the company can be traced back to the 1960s when land-based casino gambling was a small, yet promising sector in the country. It all started in 1963 when AB Restaurang Rouletter was founded. Just a few years after that, a partnership was established with a competing firm, the AB Roulett konsult & Spelautomater. Soon after that, the new company was rebranded and the name Cherry was registered.
For the next couple of decades, Cherry operated multiple gaming establishments and casinos at restaurants and nightclubs all over Sweden. With the emergence of online gaming and the quickly growing reach of the Internet, NetEnt was born. It was established by Pontus Lindwall, the son of one of Cherry’s founders and in 2000, it launched its first online games. In two years, the company introduced its online casino, NetEnt CasinoTM, and started offering its software to other operators, as well. This led to a license from Malta in 2005 and in 2007, NetEnt split from Cherry, becoming completely independent.
2Leading Name in the Industry
But all this was just the beginning for the Swedish company. In 2011, it launched its first mobile game, while in 2014, it developed a game entirely in HTML5, which became the norm for its competitors a few years after that.
Over the years, NetEnt has seen an incredible commercial success – from a local online operator in Sweden, it grew to become one of the largest providers of digital gaming content in the world. Its global presence is, indeed, impressive with offices in Malta, Sweden, Gibraltar, Poland, Ukraine, the UK, and the USA, where it employs more than 1,000 people. Today, NetEnt holds multiple licenses from different jurisdictions and its games are available in a wide range of regulated markets.
3Extensive Collection of Games
Through its innovative CasinoModule, NetEnt offers operators a versatile and extensive selection of games across various categories. It releases a new game at least once a month and many of these new titles are optimized for mobile play. Players who visit a NetEnt-powered online casino will have access to hundreds of video slots, table games, video poker, and live dealer games. In addition, they will be able to try their luck with some of the largest and fastest-growing pooled jackpots – Mega Fortune, Hall of Gods, Arabian Nights, and Mega Fortune Dreams are just some of them.
NetEnt Video Poker Software and Key Features
NetEnt boasts a huge portfolio of games but when it comes to its video poker variations, players will find only a handful of titles available for desktop or mobile platforms. Compared to other studios that offer twenty or thirty slightly different versions of the same game, NetEnt focuses on the quality of its video poker games rather than the quantity.
Visually, the games are outstanding, and in terms of performance, they load instantly and are highly responsive. The developer has also added various advanced features and game settings that can be customized. All games are available in both real-money and fun-play mode, so players can try them out without any real risk to their gambling bankrolls. Moreover, NetEnt’s software does not need to be downloaded and installed on players’ computers - instead, the games are entirely browser-based.
Standard Rules in NetEnt Video Poker Games
Those who have played any type of video poker know that most games, whether variations of Jacks or Better or Deuces Wild, follow the same standard rules. Some versions come with a wild card - a Deuce or a Joker, while others may offer higher payouts for a specific winning combination. Apart from these, the majority of video poker games in online and land-based casinos are almost identical.
NetEnt’s video poker variations are not an exception. In the past, the studio offered several games - some of them were regular, single-play versions, while others were in multi-hand mode. In 2014, however, the company released its updated collection of video pokers, which allowed switching from single to multi-hand play within the same game. This was a major improvement since it allowed players to instantly change the number of hands they bet on without having to close the game. These newer, better versions of video poker from the Double Up series, can now be found in all NetEnt casinos, although some operators may still offer the older releases.