How to Lodge a Complaint against Online Gambling Operators

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Licensed online casinos are committed to delivering quality services and maintaining high levels of customer satisfaction. Despite strict regulation, gambling operators are not immune to blunders and may occasionally drop the ball, giving you grounds to lodge a complaint.

Filing a complaint against an online casino is relatively straightforward, although there are still some rules and guidelines to follow. These can differ slightly from one regulated market to the next, but most of the steps in the process typically overlap.

The strictest regulatory bodies in the industry expect their licensees to follow clear, transparent complaint policies, giving customers confidence that their grievances will be handled fairly. In this article, we walk you through the most common reasons for player grievances and explain the process of lodging a complaint step by step.

Valid Reasons for Complaints against Gambling Operators

Valid Reasons for Complaints against Gambling OperatorsBefore you move forward with lodging a complaint, we recommend that you ensure your grievance is truly legitimate. Confirming you are in the right will save you time and spare you unnecessary hassle.

The most logical step is to meticulously read the terms and conditions again, paying close attention to the clauses that relate specifically to your issue.

Many complaints fail to reach a resolution or are rejected because the players who submit them have not read the terms of use and have consequently violated them.

With that in mind, here are several valid reasons for filing a complaint against an online gambling operator.

Delayed or Denied Withdrawals
Self-Exclusion
Disabled or Closed Accounts
Inappropriate Advertising Content
Game Malfunctions

Stages in the Complaint Process

Stages in the Complaint ProcessPlayers should not contact an alternative dispute resolution (ADR) provider immediately after an issue arises, as there are several stages in the dispute process.

The established practice is to first contact the gambling operator, as this is the quickest way to resolve issues in most cases. Seek assistance from ADR providers only if you fail to reach an amicable settlement with the operator.

1Step 1

Examine the terms and conditions again to ensure you have not violated any of them. If you are confident you are in the right, proceed to the next step.

2Step 2

Contact the operator through live chat support, or visit the gambling venue, bingo room, or retail betting shop in person.

3Step 3

Provide the gambling operator with all details of your complaint, including the date and time of the incident, and describe the issue comprehensively. If possible, attach any files that support your claim. Keep copies of your claim, evidence, and communications with the operator for future reference.

4Step 4

Allow the gambling operator sufficient time to review your claim and investigate the issue.

5Step 5

If the issue is not resolved to your satisfaction, escalate the complaint to a higher level. You can forward it to a higher authority within the gaming company, such as the management team.

6Step 6

If the issue is still unresolved, the management team will forward the complaint to senior management for further review.

7Step 7

If the internal complaints procedures do not produce a satisfactory resolution, you can take the matter to an ADR service provider.

Your gambling operator will inform you which ADR provider it works with. Jurisdictions such as Malta allow gambling companies to use more than one approved ADR company. Some operators also issue reference letters confirming that your complaint is eligible for ADR consideration.

8Step 8

Allow several weeks for the ADR provider to investigate the complaint and reach a decision. Some gamblers take the matter to court if they are still dissatisfied with the ADR outcome.


Guidelines for Lodging Complaints with ADR Providers

1How to Approach Your Issue

You should follow certain guidelines when lodging a complaint against a gambling site, or you risk having your grievance rejected. Here are suggestions on how to approach your issue with an online casino in a civil manner, with the aim of reaching a successful resolution.

2Check the T&Cs First

Ensure you have not unknowingly violated the terms and conditions of the casino. If you have, the ADR provider will likely invalidate your complaint.

3Describe the Issue

Provide proof and describe the issue subject to the complaint in sufficient detail. Some claims require supporting documentation, so make sure it is ready.

Alternative dispute resolution providers expect players to send the necessary documents within a reasonable timeframe.

Those who fail to do so, or who submit insufficient or false information, have a high chance of having their complaints rejected.

4Enter Your Information Correctly

Many ADR organizations require players to provide personal information, including their name, city of residence, and contact email.

You must also include your account number, username, and the domain of the gambling site. Double-check the form to make sure you have entered valid details.

5Do Not Include Sensitive Information

Do not include sensitive information, such as banking details, when submitting your complaint.

Some third-party ADR providers establish a direct line of communication between players and gambling businesses and therefore do not require this sensitive information in the first place.

6Remain Civil When Describing the Subject of the Dispute

Using foul or disrespectful language will only result in your complaint being automatically invalidated.

You should be assertive without being aggressive. Some independent dispute resolution providers prohibit writing in caps lock, so keep that in mind as well.

7Refrain From Lodging Multiple Complaints About the Same Issue

At best, this will cause unnecessary delays. Some ADR providers even treat follow-up complaints as spam and may reject them altogether.

Dispute resolution providers like IBAS handle only gambling-related complaints and will not interfere in disputes related to other sectors, such as accountancy or healthcare. Others, like ProMediate (UK), take on various civil and commercial disputes, including those involving gambling businesses.

Common Reasons for Complaint Rejection

Common Reasons for Complaint RejectionOnline casino players may face rejection even if they follow all the guidelines we outlined earlier. It is important to understand that ADR providers may entertain different notions about what constitutes a legitimate complaint.

We recommend you consult the website of the dispute resolution service in advance to review its requirements. With that in mind, most adjudication entities refuse to deal with gambling-related disputes in the circumstances listed below.

1Reason 1

The player has submitted a complaint against an online casino that is not listed with the adjudication service.

2Reason 2

The dispute occurred a long time ago, and the player failed to submit the complaint within a reasonable timeframe (usually twelve months).

3Reason 3

The dispute is currently under consideration, or has already been reviewed, by another ADR provider.

4Reason 4

The player did not attempt to resolve the issue directly with the gambling business before contacting the ADR provider.

5Reason 5

The monetary value of the disputed claims does not fall within the minimum or maximum thresholds set by the ADR provider.

6Reason 6

Handling the dispute would compromise the effective operation of the dispute resolution provider.

7Reason 7

The disputed claims are frivolous and unrelated to the outcome of the gambling transaction.


Major Gambling ADR Providers

Regulated gambling businesses must meet specific industry standards when handling consumer complaints. In many jurisdictions, they are also required to appoint alternative dispute resolution entities approved by the local gambling regulator.

It is important to note that some gambling watchdogs do not deal with customer complaints directly. This is true of the UK Gambling Commission (UKGC) and the Swedish Gambling Authority (Spelinspektionen).

The UK regulatory system imposes strict requirements on approved ADR entities and prohibits them from handling certain types of disputes, particularly those related to responsible gambling. Local players should direct complaints of this nature to the UKGC instead. The watchdog does not respond to individual complaints but uses them to detect trends that indicate problematic activity among its licensees.
Swedish Consumer Agency
Malta Gaming Authority (MGA)
Alderney Gambling Control Commission
Isle of Man Gambling Supervision Commission
eCOGRA
The Independent Betting Adjudication Service (IBAS)