The global social gambling market saw tremendous growth over the past decade, with gross gaming revenue of $6.2 billion in 2020. Projections indicate that this figure will increase even further in the coming years.
This form of gaming is steadily gaining traction because it provides a social and highly enjoyable experience while eliminating many of the risks associated with conventional online casinos. Some people choose social over real-money online gambling because it stimulates them mentally and helps them de-stress without the possibility of suffering huge losses.
Today, we examine the differences between these two forms of gambling and explore the reasons behind their popularity. Hopefully, by the end of this article, you will be able to decide which type of online casino is the best fit for you.
How Social Casinos Work
The term ‘social gaming’ typically refers to online games that enable players to interact with one another. The category comprises multiplayer board games, card games, interactive video games, and, of course, casino games. Players can usually access them directly in a browser or via downloadable mobile applications.
Another option is to launch them on social networking platforms such as Facebook. Either way, getting started with social casinos is extremely simple. Here are the steps we followed to launch the popular social gambling app Slotomania, developed by Playtika.
To clarify, you can spend real money at social casinos like Slotomania through various in-app purchases. If you wish, you can buy more credits to play with, purchase gifts for your friends, or pay for upgrades. That said, you will never receive anything of tangible value at social casinos.

As you can see, most social casino games involve greater player interaction, which is not always the case with their real-money counterparts (live dealer tables are the only exception). This interaction comes in various forms, including the following:
How Social Casino Game Publishers Generate Revenue
Social casino games are free to install and play, which naturally raises the question of how their publishers make money. In real-money casino games, gambling operators hold a statistical advantage over players that guarantees they collect a percentage of the total amount wagered. That is not the case with social casino games, whose publishers generally remain profitable in the following ways.
In-App Purchases (IAP)
In-Game Advertising
Product Placement
White Label Solutions
In-App Purchases (IAP)
You may be surprised to learn that the freemium business model employed by social game publishers dates back to the 1980s. The basic product or service is offered at no cost, but consumers must pay to access advanced features and other perks that enhance the free version’s functionality.
Within social casino games, these perks typically include virtual credits or coins, power-ups, unique avatars, and virtual gifts that enrich gameplay and help you boost your score. Some games can be unlocked more quickly through in-app purchases.
In-Game Advertising
In-game advertising is another common approach publishers use to monetize their products. There are several ways to integrate advertisements into social games. The most widespread model requires users to watch rewarded video ads in exchange for various in-game bonuses.
Product Placement
Some game publishers rely on product placement to monetize specific segments of gameplay. This approach benefits players because it does not interrupt or spoil the user experience. Brand partnerships are integrated directly into the games, sparing users the hassle of constantly watching ads.
White Label Solutions
Some publishers rely on white-label solutions for monetization, developing the games and then leasing them to other companies for rebranding.
The bottom line is that publishers are earning significant revenue from these ‘free-to-play’ casino games, especially through in-app purchases. Israel-based Moon Active, for example, generated nearly $50 million in in-app purchases on Android devices in a single month. Other top earners in the social gambling segment include Zynga, Playtika, FunPlus International, and Scopely.
Highest-Earning Social Gambling Publishers on Google Play (IAP Revenue in May 2022)
- Moon Active – $49.96 million
- FunPlus International – $42.48 million
- Zynga – $41.26 million
- SpinX Games Limited – $22.54 million
- Playtika – $20.45 million
- IGG – $19.41 million
- Scopely – $19.25 million
- Product Madness – $18.86 million
- SciPlay – $17.98 million
- Com2uS – $16.21 million
Popular Social Gambling Platforms
Players who want to enjoy quality social casino gaming can hardly complain about a lack of options. Hundreds of social casino games are available for desktop and mobile play, including slots, video poker, and table classics like roulette and blackjack.
Let’s look at the most popular platforms for social gambling, where you can play with virtual credits instead of risking real money.
DoubleDown Casino Vegas Slots
Slotomania
Big Fish Casino
Zynga Poker Texas Hold’em
House of Fun
Social vs. Real-Money Casinos – the Pros and Cons of Both
Both social and real-money casinos have their fair share of pros and cons. You should carefully weigh the advantages and disadvantages to determine which form of gambling is the better fit for you. Let’s start with social casinos.
So, should you choose social casinos or opt for real-money gambling? It is up to you to answer this question, as it ultimately depends on the kind of player you are. Social gaming is great for players with low risk tolerance who want to socialize and have some fun without spending any money in the process.
On the other hand, if you are looking to win cash and have the guts (and the budget) to stomach potential losses, perhaps you should consider giving real-money online casinos a try. Just make sure you choose a reliable operator you can trust with your money and sensitive information.