Gambling in Italy is closely associated with the ancient heritage of the Roman Empire. The country takes pride in being home to the world’s oldest land-based casino, Ridotto, which opened its doors in 1638. The gambling house is considered the predecessor of modern casinos. Even though Ridotto was open to the public, only Italian nobility could enjoy its gambling services because of the high stakes and strict dress code.
Interestingly, the word “casino” stems from the Italian word “casa,” which means house. Gambling in Italy has been legal since the 1900s, but the law that governs the industry has been amended on several occasions. Currently, the country is believed to have one of the most adequate gambling frameworks within the European Union, serving as a role model for countries that are considering relaxing their gambling laws.
Legal Forms of Gambling in Italy
Under Italian criminal law, gambling is illegal, and organizing gambling activities in public or private venues is considered an unlawful act. In Italy, illegal gambling is defined as wagering real money on an uncertain outcome in a game of chance for the opportunity to win a prize. Consequently, the authorities distinguish between games of chance and games of skill.
The AAMS
Taxes on Gambling Winnings
The AAMS
In 2007, Italian authorities amended the Finance Act with regard to card games of skill. The Abruzzo Decree of 2009 legalized online poker, sports betting, and fixed-odds games of chance, also referred to as casino games. The legislation also introduced regulations for virtual betting and video lottery terminals. By 2011, Italy had legalized most forms of gambling. The Amministrazione Autonoma dei Monopoli di Stato (AAMS) is the government agency authorized to issue licenses and monitor the provision of gambling services. The agency has blacklisted more than 500 gambling websites and has granted licenses to over 160 online casinos so far.
Although online gambling was regulated in 2007, the AAMS did not begin issuing licenses to foreign operators until 2010 because laws and restrictions prevented Italian citizens from accessing foreign casino sites. As a result, the EU called for changes in the country’s gambling regulations and from 2010, foreign casino operators have been allowed to operate in Italy, provided they obtain a license from the AAMS.
Taxes on Gambling Winnings
Italian residents are required to declare gambling profits above €500 and pay a 6% tax. Winnings below €500 are exempt from taxes. In 2019, it was announced that Italian lawmakers were planning a gambling tax hike. Under the proposal, winnings below €500 would be taxed at 12%, while gambling profits exceeding €100 million would be subject to a 23% tax, the maximum rate. The new tax regime would apply to all earnings from various gambling activities such as sports betting, lottery winnings, and others. Lawmakers suggested a flexible tax rate based on the value of the winnings.
What is the Size of the Italian Gambling Market?
The Italian gambling market is considered the second largest in Europe, generating annual revenue of more than €80 million for the country’s Treasury. According to data published by Statista, in 2015 Italian players wagered a total of €88.2 billion on online and offline gambling activities. The amount wagered in 2016 reached €96.1 billion, and in 2017 the figures show that €101.75 billion was wagered in Italy.
In 2018, the total continued to rise, reaching €106.86 billion. Statistics further reveal that Italian players spent a total of €110.54 billion in 2019. In other words, the amount wagered on all forms of gambling in Italy increased by more than €20 billion between 2015 and 2019.
Locals’ Yearly Gambling Spendings
Leading Operators in Italy
Locals’ Yearly Gambling Spendings
The infographic below provides detailed information about locals’ yearly gambling spending on online activities, the total amounts they have won from online gambling, and the Gross Gaming Revenue (GGR) of locally licensed operators for the period from 2017 to 2019. All figures are expressed in millions of euros.
| Year | Amount Wagered | Total Win Amount | Gross Gaming Revenue |
| 2017 | €27,018 | €25,545 | €1,473 |
| 2018 | €31,442 | €29,817 | €1,644 |
| 2019 | €36,405 | €34,561 | 1,854 |
| Source: www.statista.com |
The state of emergency and lockdown caused by COVID-19 resulted in a significant increase in the Gross Gaming Revenue (GGR) of online gambling. The infographic below provides detailed information on the GGR of online gambling in Italy from March to May 2020 compared with the same period in 2019.
| Online poker tournament | Online poker (cash mode) | Online casino games |
| May 2020 | €14.4 million | €8.8 million | €105.5 million |
| May 2019 | €6.3 million | €5 million | €70 million |
| April 2020 | €20.6 million | €11.7 million | €98.2 million |
| April 2019 | €6.7 million | €5.2 million | €67.4 million |
| March 2020 | €16.1 million | €9.9 million | €94 million |
| March 2019 | €7.2 million | €5.3 million | €72.6 million |
| Source: www.statista.com |
Leading Operators in Italy
Regarding leading operators in the Italian gambling market, PokerStars is at the forefront. According to Statista’s data on market share for July 2020, PokerStars holds 12.48% of the market, followed by Sisal and Snaitech, which hold 8.51% and 7.81%, respectively. Lottomatica also has a strong presence, with a 7.03% share.
Other prominent operators with notable market shares include Eurobet (6.69%), 888 (6.2%), SKS365 (5.83%), Betsson (5.39%), Novomatic (4.91%), Goldbet (4.36%), Bwin (4.04%), William Hill (2.25%), Leo Vegas (2.08%), and E-Play24 (1.99%).
Want a License in Italy? Turn to the ADM
Amministrazione Autonoma dei Monopoli di Stato (AAMS) was renamed Agenzia delle Dogane e dei Monopoli (ADM) in 2012 under Decree Law No. 95. The agency is responsible for overseeing and controlling the gambling industry in Italy, as well as issuing licenses to operators.
In addition, the agency can impose fines and suspend or revoke licenses. Among its main goals is to combat illegal gambling activities and ensure a safe gambling environment. ADM is also tasked with collecting gaming taxes and protecting individuals from gambling-related problems.
Its other functions include the administration of customs duties, management of customs services, oversight of the manufactured tobacco products sector, prevention of tax evasion, management of chemical laboratories, and promotion of, and participation in, associations.
AAMS was established in July 1999 under Legislative Decree No. 300 as one of the three tax agencies in Italy. Since 2012, the agency has had legal status and regulatory, administrative, and financial autonomy. In April 2018, the Ministry of Economy and Finance approved drastic changes to the agency’s functions and organization, outlining the major missions mentioned above.
With regard to gambling, the tax agency regulates the following forms of gambling:
- Terrestrial casinos
- Slot machines and video lotteries
- Sports and horserace betting both online and offline
- Online and offline pool betting
- Online and offline bingo and lotteries
- Online poker and other card games
- Virtual and live betting
Requirements for Obtaining Gambling Permits in Italy
The Italian online gaming licensing regime is not the most straightforward. Casino operators that wish to legally operate in the Italian market need to obtain a license from ADM, the agency that monitors the gambling industry throughout the country. Before submitting their application documents, casino operators must meet certain requirements to be eligible for an Italian gambling license.
Under Italian law, operators must place their servers in a country that is part of the European Economic Area (EEA). Moreover, operators need to present a bank guarantee of €1.5 million as security to ensure that they can pay out players’ winnings.
Furthermore, applicants must hold a license issued in another European jurisdiction. The agency will also check applicants’ moral probity to make sure that only reputable operators gain access to the lucrative Italian gambling market.
Licensing Application and Issuance Procedure
The Italian casino license is among the most sought-after documents in the industry, as it allows operators to provide all kinds of gambling services throughout the country. Additionally, the gambling industry in Italy has witnessed steady growth over the past few years, adding further appeal to the market.
From casino games to sports betting, the Italian license covers all types of gambling activities. In other words, casino operators do not need to apply for several licenses to offer multiple gambling options. It is important to note that expired licenses are not renewed automatically. Below, our expert team provides detailed information about the steps operators must follow to apply for a license:
Italy to Reduce the Number of Online Gambling Licenses
In 2019, the Italian government revealed its plans to reduce the number of online gaming licenses from 85 to 50. The new measures are expected to come into effect in 2023. The government is also considering raising the cost of online gambling licenses to €2 million. Officials have additionally proposed extending the duration of gambling licenses to nine years.
The new public tender is expected to commence in 2021 or 2022. Operators that wish to enter the Italian market will be able to pay for their gambling licenses in two installments. The first installment must be paid within 30 days of receiving the license and must cover at least 50% of the total cost. The second installment is due within 30 days after the license is signed.
The government is also considering limiting the number of slot machines to 250,000, allowing a maximum of 58,000 video lottery terminals, and permitting up to 2,800 gaming halls to operate throughout the country. The new regime aims to curb steadily rising gambling addiction rates.
The Cost of Operating on the Italian Gambling Market
Obtaining an Italian casino license is not the most cost-effective endeavor, but it can be worthwhile given the size of the country’s gambling market. Compared with other EU countries, the Italian gambling license is quite pricey.
Tax Hike
Turnover Gambling Tax
Tax Hike
After the tax hike introduced in 2019, online casino operators must pay a 25% tax on gross gambling revenue (a 5% increase), while sports betting operators are required to pay a 24% tax on revenue (an increase of 2%). Retail betting operators pay 20% on revenue (also a 2% increase).
The tax hike was proposed at the same time that the country’s authorities introduced a blanket ban on gambling advertising, which prohibits operators and their affiliates from promoting their services through media platforms.
Turnover Gambling Tax
In May 2020, it was reported that the Italian government planned to introduce a 0.5% turnover tax on licensees’ sports betting revenue in an effort to support the country’s sports sector that witnessed a significant slowdown due to the COVID-19 outbreak. The measure, which took effect in May 2020, is temporary and will remain in place until December 2021 or until the revenue target of €90 million is reached. Needless to say, the new tax was not welcomed by operators.
Sanctions for Violation of the Licensing Conditions
Heavy fines await errant gambling operators as the Italian government adopts tougher measures against illegal gambling. Participants in illicit gambling operations will face criminal sentences of up to six years. In addition, gambling companies that assist criminal operations will incur fines of €50,000, while betting retail shops or arcade venues that allow unauthorized gaming terminals will face a €20,000 penalty.
Blocking Gambling Sites
Minimizing Gambling-Related Problems
Blocking Gambling Sites
A set of operational provisions requires all Internet service providers (ISPs) to block access to gambling sites that do not hold a license issued by the Italian regulator. Italian residents who attempt to access an unlicensed online casino will be redirected to an ADM splash page that advises them to leave because the casino does not possess an ADM license.
To prevent Italian residents from playing at sites not regulated by ADM, the agency publishes a blacklist that is updated regularly.
According to an official economic and financial report from 2018, around 7,000 online gambling websites ceased operations after ADM found them in violation of Italy’s gambling laws. The report also reveals that Italian law enforcement agencies prevented over 10 million attempts to access unlicensed gambling websites.
The implementation of new, tougher measures against unauthorized operators in 2018 resulted in five Italian ISPs being fined a total of €320,000 for failing to meet gambling restriction and monitoring requirements.
Minimizing Gambling-Related Problems
In 2018, Italy passed a law that bans advertisements promoting gambling and betting services. The act aims to minimize gambling-related problems among Italians. Under the so-called Dignity Decree, operators are not allowed to advertise their gambling services in Italy. The restriction sparked a wave of negative reactions from operators.
In September 2020, Italy’s communications watchdog, Agcom, fined Google €100,000, making headlines nationwide. The authority penalized Google for breaching the national law that bans gambling commercials. Google was found to have supported paid search ads for Sublimecasino.com, a French marketing affiliate.
Final Words
Overall, ADM has taken the right steps to shield vulnerable individuals and children from gambling exposure. However, we must point out that burdensome taxes may trigger an exodus of operators. We have witnessed similar scenarios in which regulators imposed steep taxes, and the result was always the same: licensed and legitimate operators left the market.
Italy has always been considered a lucrative market because of the high demand for gambling services among locals. Nevertheless, some industry insiders believe that the tax hike and the recently introduced turnover-based gambling tax may harm the rapidly growing Italian online gambling market.